Himalayan Automobiles Unveils All-New Tata Altroz in Srinagar
Priced at Rs 6.89 Lakh, Altroz Promises Premium Design, AMT Option for First Time
MP Aga Ruhullah Attends Launch Event Alongside Company Leadership
Tata Altroz Boasts Enhanced Interiors, Safety, and Tech Features
“Designed to Captivate, Built to Perform,” Says Himalayan Automobiles
Srinagar, June 14, KNT: In a grand unveiling event today, Himalayan Automobiles, a leading dealer of Tata Motors in Jammu and Kashmir, launched the All-New Tata Altroz, setting its starting price at Rs 6.89 lakh. The launch marks the arrival of a new chapter in Tata’s premium hatchback segment, featuring a refreshed design and, for the first time, an Automatic Manual Transmission (AMT) variant.
The launch ceremony was graced by Hon’ble Member of Parliament (Lok Sabha) Aga Syed Ruhullah Mehdi, who attended the event alongside Managing Director Ghulam Mohammad Beigh, Mr. Junaid Beigh, General Manager Irfan Javaid, GM Services Nadeem Bakshi, Sales Manager Irshad, and Marketing Manager Arif Masoodi.
Speaking at the event, company representatives highlighted that the All-New Altroz is built on the pillars of premium design, unmatched safety, cutting-edge technology, and thrilling performance. With bold exterior styling, a tech-rich cabin, enhanced connectivity features, and an expanded powertrain lineup, the Altroz is tailored to transform everyday drives into elevated experiences.
“The new Altroz brings a blend of luxury, functionality, and performance that stands out in its class,” said Irfan Javaid, General Manager of Himalayan Automobiles. “With its first-ever AMT option, we’re giving customers more convenience without compromising on power or style.”
The vehicle’s refreshed exterior, luxurious interiors, and intelligent connectivity features make it one of the most attractive offerings in its segment. Company officials emphasized that the Altroz is not just about moving from point A to B—but doing so in comfort, safety, and style.
MP Aga Ruhullah, while appreciating the unveiling, acknowledged the role of the automobile sector in economic development and employment generation. He wished the company success and commended the launch as a step forward for automotive consumers in Kashmir.
With growing aspirations among buyers in the Valley, the All-New Altroz is expected to gain strong traction among those seeking a stylish yet reliable hatchback backed by Tata’s trusted engineering. [KNT]
