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HDFC Bank launches Digital Distribution Platform for its agents and Partners: HDFC Bank Smart Saathi

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HDFC Bank, has introduced a Digital Distribution Platform (DDP) – ‘HDFC Bank Smart Saathi’, a state-of-the-art solution that is built on a robust and digitally enabled technology architecture that provides a secure and user-friendly experience to all its users. This platform will use advanced technology solutions to connect Business Correspondents (BCs) and Business Facilitators (BFs)to the bank.

‘HDFC Bank Smart Saathi’ was launched in Delhi by Vivek Joshi, Secretary, Department of Financial Services, and Ms Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-Ups, HDFC Bank.

Also present on the occasion were Mukesh Bansal, Joint Secretary, Department of Financial Services, and senior executives Dinesh Luthra and Ajay Sharma from HDFC Bank.

“Digital Platforms such as these will contribute towards fulfilling India’s vision of a cashless economy and true digital financial inclusion. HDFC Bank Smart Saathi will contribute by making banking products and services available, especially credit for rural customers, which will help in the development of our country. The Business Correspondents will help in bringing about this behavioral change,” said Vivek Joshi, Secretary, the Department of Financial Services.

“Over the next 12 to 18 months we plan to reach two lakh villages through a combination of our branches and agent network. The launch of this platform is an important step towards meeting this objective. The prosperity of rural India, where about 70 per cent of our people live, is integral to realizing the vision of $ 5 trillion economy,” said Ms Smita Bhagat, Group Head, Government and Institutional Business, Alternate Banking Channels and Partnerships, Inclusive Banking Group and Start-Ups, HDFC Bank.

HDFC Bank Smart Saathi, as a key differentiator, will enable its agents to offer over 40 banking products and services, including loan products. This will help in enhanced income generation for the agents and also help customers to access easy credit. The platform will also boost capacity building for agents and further financial literacy for customers.

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