Airtel Partners with Perplexity to Offer Free AI-Powered Pro Subscription Worth Rs. 17,000 to All Customers
New Delhi, July 17, KNT: In a major push toward democratizing access to cutting-edge artificial intelligence tools, Bharti Airtel has announced a strategic partnership with Perplexity, an AI-powered search and answer engine, to offer all its 360 million customers a complimentary 12-month subscription to Perplexity Pro—a service valued at Rs. 17,000 annually.
This marks Perplexity’s first partnership with an Indian telecom company and is being touted as a “game-changing” collaboration that aims to place professional-grade AI tools directly in the hands of students, professionals, homemakers, and everyday users across India.
Unlike traditional search engines that present a list of web pages, Perplexity offers deeply researched, real-time answers in conversational language. The Pro version further enhances the experience with access to advanced AI models like GPT-4.1 and Claude, more daily searches, file uploads, image generation, and exclusive features such as Perplexity Labs.
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Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, described the partnership as the first of its kind in India’s GenAI space. “We’re thrilled to bring Perplexity’s cutting-edge AI capabilities exclusively to Airtel customers. This collaboration will empower millions with a powerful knowledge tool at their fingertips—absolutely free. It’s about helping our users engage with the digital world more confidently and productively,” he said.
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Aravind Srinivas, Cofounder and CEO of Perplexity, highlighted the impact of this rollout in India. “Whether you’re a student, a working professional, or a homemaker, this partnership allows you to access a smarter, more accurate way to search, learn, and get things done,” he said.
Perplexity Pro is designed to be intuitive yet robust. For instance, a student in Rajkot can now conduct legitimate academic research with clarity and structure, a homemaker in Kanyakumari can use it to simplify daily tasks and make informed choices, while a busy executive can get an AI-curated vacation itinerary based on time, budget, and preferences—in seconds.
All Airtel customers across mobile, Wi-Fi, and DTH services can claim the free Perplexity Pro subscription by logging into the Airtel Thanks App. With this bold move, Airtel has not only strengthened its digital ecosystem but also taken a significant step in mainstreaming GenAI access across India. [KNT]
