Dr. Parikshat Singh Manhas is Professor, Faculty of Business Studies and Rector, Udhampur Campus, University of Jammu. He is also Director, School of Hospitality and Tourism Management, University of Jammu and Coordinator, of Global Understanding Course at University of Jammu being run in collaboration with East Carolina University, USA and Coordinator, UGC – Innovative Programme.
He is also CEO & Promoter Director, University of Jammu Special Purpose Vehicle Foundation – A Section 8 Company, Director, University Business Incubation and Innovation Centre, University of Jammu. Earlier he was also Coordinator, National Innovation and Start Up Policy and President, Institution Innovation Council, University of Jammu – A Innovation Cell, Ministry of HRD, Govt. of India Initiative. He was also Dean, Faculty of Hospitality and Tourism Management, Maharaja Ranjit Singh Punjab Technical University, Bathinda, India and Member, Task Force for Implementation of National Education Policy 2020, Government of Jammu & Kashmir.
Presently he is Co-Leader, Organizing Committee of UNWTO Affiliate Members Working Group on Tourism & Culture Synergies. He is also Regional Director – Asia and Eastern Europe for CED – World Centre of Excellence for Destinations (UNWTO – Affiliate Member), President – Commerce Management Association of India (CMAI) and Advisor, Total Synergy Consulting Private Limited (TSCPL). He was also Fellow of the Australia India Institute, New Delhi and Member of the Tourism Advisory Board of the State of Jammu & Kashmir which was headed by the Hon’ble Chief Minister of State of Jammu & Kashmir.
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Presently he is a Visiting Professor, Taylor’s School of Hospitality, Tourism and Culinary Arts, Taylors University, Malaysia and Honorary Visiting Professor, Atal Bihari Yajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University (ABVSM&E). He has been a Visiting Professor to Emirates Academy of Hospitality Management (EAHM), Dubai, United Arab Emirates, Zhubanov State University of Akotbe, Akotbe, Republic of Kazakhstan, Bashkir State University, Ufa, Bashkortostan, Russia and Graduate School of Business, ESAN University, Lima, Peru.
Prof. Parikshat earned his PhD in Brand Positioning Strategies from University of Jammu. He did his MBA from University of Jammu, India and Master’s in Tourism Management from IGNOU, New Delhi. He has been teaching Internet Marketing, Brand Management, Destination Management and Marketing Management at both undergraduate and graduate level and Tourism Research Development to the PhD and other research students in the School of Hospitality and Tourism Management and The Business School, University of Jammu since His research interests are Tourism, Recreation, and Hospitality Management, Education and Marketing, Sustainable and Responsible Tourism, Brand Management, Post Conflict Tourism and Peace Building Strategies (Revival Tourism), Film Induced Tourism and Destination Marketing.
Prof. Parikshat was runners-up at the Institute of Hospitality – Education Research Award, 2016 at the EuroCHRIE conference in Budapest, 2016. He has been awarded Major Project’s as the Project leader under the UK India Education and Research Initiative (UKIERI) Thematic Partnerships Scheme during the year 2015 and 2017. He was a Commonwealth Fellow for the year 2014, Hungarian Faculty Research Fellow in 2013 under the Indo Hungarian Educational Exchange Program for the year 2012-13, Shastri Indo-Canadian fellow in 2009 and won Career Award for Best Young Teacher (CAYT) awarded by All Indian Council for Technical Education (AICTE) – Government of India, 2009. He has been awarded Major Research Projects by University Grants Commission (UGC) and Indian Council of Social Science Research (ICSSR), Ministry of Human Resource Development, Government of India.
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Dr. Parikshat is Editorial Board Member of the Journal of Management and Sustainability and Journal of Hospitality, Tourism Cases (JHTC) of International Council on Hotel, Restaurant and Institutional Education (ICHRIE), Journal Regional Statistics of the Hungarian Central Statistical Office, Hungary, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Taylor’s University, Malaysia and TEAM (Tourism Educators Association of Malaysia) Journal of Hospitality and Tourism. He is also former Editorial Board Member of the Journal of Hospitality and Tourism Education (JHTE).
He was also Member Advisory Council for the Centre for Research and Innovation (CRiT), Taylors University, Malaysia (2016 -2018). Dr. Parikshat is board member of the Asia Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE) and also member – Research Committee and Education Committee of International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). He has been member of Board of Studies of Various Universities around the world. He was also Member, All India Board of Hospitality and Tourism Management (AIB – HTM) of AICTE. He has authored 10 books and more than 100 research papers which have been published in Journals, Edited Books, and in the Conference Proceedings.