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HDFC Bank Launches ‘LBW’ Campaign to Help Citizens Respond Swiftly to Digital Frauds


New Delhi, Oct 15, KNT: In a major awareness initiative aimed at curbing the rising menace of online scams, HDFC Bank, India’s leading private sector lender, has urged citizens to adopt a simple three-step ‘LBW’ action plan if they fall victim to digital frauds.

The campaign, inspired by cricketing terminology, stands for Law Enforcement Agencies, Bank, and Wipe — three critical steps designed to help victims respond swiftly and minimize financial losses.

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According to the bank, victims of cybercrime should immediately:

Law Enforcement Agencies: File a complaint through the 1930 helpline launched by the Ministry of Home Affairs (MHA) and submit details on the National Cybercrime Reporting Portal (www.cybercrime.gov.in). Suspicious calls or messages should also be reported on the Chakshu portal at www.sancharsaathi.gov.in. Prompt reporting, the bank said, increases the chances of fund recovery.

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Bank: Inform their respective bank immediately to block payment channels such as cards, UPI, and net banking to prevent further unauthorized transactions.

Wipe: Clean their devices completely by deleting cookies, resetting passwords, and performing a factory reset to ensure security.

Commenting on the initiative, Mr. Manish Agrawal, Senior Executive Vice President – Credit Intelligence and Control, HDFC Bank, said:

“We urge customers to stay alert while transacting digitally. Fraudsters are using increasingly sophisticated tactics to exploit people’s emotions. Following these key steps right after a fraud incident can improve the chances of recovering funds and protect individuals from future scams.”

The bank also cautioned against new-age scams such as:

  • ‘Digital Arrest’ frauds, where criminals impersonate government officials and threaten victims with fake warrants;

  • Investment scams, offering high returns on fake stock, crypto, or IPO schemes; and

  • APK scams, where malicious apps grant fraudsters control over victims’ phones.

HDFC Bank noted that most cyber frauds exploit human psychology through what it calls the “GTH method” — Greed, Threat, and Help — manipulating victims into taking rash actions.

Reiterating its commitment to safe digital banking, the bank said it continues to work with law enforcement agencies, regulators, and cybersecurity experts to promote awareness and resilience against online frauds.

As part of its Secure Banking Initiative, HDFC Bank has been conducting cyber fraud awareness workshops across India for customers, law enforcement agencies, senior citizens, students, vendors, and business partners.

[KNT]

Kashmir News Trust

Kashmir News Trust (KNT) is a Srinagar-based independent news agency dedicated to delivering timely, accurate, and in-depth coverage from Jammu and Kashmir. Popularly known as KNT, the agency provides a wide range of news, including politics, governance, conflict, environment, culture, and human interest stories. With a strong emphasis on credibility and ground reporting, KNT has emerged as a trusted source of information for readers across the region and beyond. Its reports are widely carried by local and national media outlets, making it a vital link in the flow of news from Kashmir to the wider world.

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